??????????? ??? ?? ???????? ??? ?? qualifications ??? ??????????????? ??? ?????? ??????????? ??? ??????????????? ?????????? ??????????? ?????? ??? ?????????? ??? organization strategy ????? ?? ????:???? ??? ?? ??? ????? ??? ??????????? ??? ????, ?????????? ???? ???? ?? ?????? ?????????? ??? ?????????? ??????????? ??? ??????? (???), ??? ??? ??? ????